Blog

Guides and articles on SEO, digital marketing and web design, written from the real questions we meet in our projects. Current strategies, step-by-step walkthroughs and practical tips live here.

438 articles · Page 3/37

25Digital Marketing

October 6, 2026 · 8 min read

Digital Setup Checklist for a New Business: Week One and Month One

What is the order of digital setup for a new business? A first-week and first-month checklist covering name, domain, email, Business Profile, WhatsApp…

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26Digital Marketing

October 6, 2026 · 9 min read

How Do the First 30 Days Go When You Start Working with an Agency?

How do the first 30 days go with a digital marketing agency? A week-by-week guide to discovery, plan, setup and the first report, with what is expected of you.

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27Digital Marketing

October 6, 2026 · 9 min read

Switching Agencies Checklist: Access, Data and History

Which access, data and files should you take when changing agencies? A checklist for termination, account handover, measurement and the new agency, with a PDF.

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28Digital Marketing

October 6, 2026 · 9 min read

Who Owns Your Digital Accounts? An 8-Account Check for Agency Work

Who should own the domain, GA4, Search Console, Google Ads, Business Profile and Meta accounts when you work with an agency? An 8-account checklist and PDF.

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29Social Media

October 5, 2026 · 8 min read

Social Media Report: Monthly Template and Metrics

How do you prepare a social media report? Choosing metrics by goal, report structure, a copyable monthly template, an example executive summary and questions…

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30SEO

October 5, 2026 · 9 min read

How to Find and Fix 404 Errors: A Real WordPress Image Example

How to find and fix 404 errors: 301 vs 404 vs 410, finding them in Search Console, a decision table and a real example from old WordPress images.

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31SEO

October 5, 2026 · 9 min read

Google Business Profile Optimization: A 20-Point Checklist

How to optimize a Google Business Profile: a 20-point checklist for information, category, photos, reviews and measurement, plus a weekly and monthly routine.

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32Google Analytics

October 4, 2026 · 9 min read

Measuring WhatsApp, Phone and Email Clicks in GA4

How do you measure WhatsApp, phone and email clicks in GA4 with Google Tag Manager? Event setup step by step, cookie consent, naming, testing, key events, a…

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33Digital Marketing

October 4, 2026 · 10 min read

How to Plan a 2027 Digital Marketing Budget: A Channel Template

How do you plan a 2027 digital marketing budget? The path from goal to budget, channel line items, a quarterly plan and a copyable monthly tracking template.

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34AdWords

October 4, 2026 · 8 min read

Meta Ads or Google Ads? Which Channel and When

Meta (Facebook and Instagram) ads vs. Google Ads compared: intent, targeting, formats, cost structure and measurement. Which business should start where, and…

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35Social Media

October 4, 2026 · 8 min read

Social Media Agency, Freelancer or In-House Team?

Compare a social media agency, a freelancer and an in-house team on scope, continuity, cost structure and control. Which suits which business, what each…

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36Web Design

October 4, 2026 · 8 min read

WordPress, Custom Code or a Site Builder: Which to Choose?

Compare WordPress/CMS, custom-coded sites and ready site builders on cost, speed, SEO, maintenance and flexibility. Which businesses suit which, three-year…

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