Health Tourism Digital Marketing: SEO and Ads

What does the work look like when delivered?

Monthly Search Console report. Clicks, impressions and position; what worked and what did not, in writing.

Prioritized fix list. Technical and content issues ranked by impact and effort.

Target page and content plan. Which page for which search; new content needs made clear.

The visual on the left is an example; the numbers are decorative. Scope varies by package; exact deliverables are stated in the quote.

Why is digital marketing for health tourism a separate job?

A prospective patient from abroad usually researches a doctor or clinic first in their own language, then decides by looking at reviews, the doctor’s profile and how quickly the clinic replies. That is why the job is not only “running ads”: content that matches the treatment and country being searched, a clinic page that inspires trust and a communication channel that answers fast must work together.

Our office is in Ankara; we work with clinics anywhere in Turkey, including Istanbul, by video call, WhatsApp and e-mail.

What do we do?

Search intent research. We determine what prospective patients search for, for which treatment, country and language, and plan pages for the queries that really have demand.
Treatment and doctor pages. We write treatment processes, frequently asked questions and doctor information in a clear, verifiable and unexaggerated way (SEO for doctors and clinics).
Policy-compliant advertising. We set up Google Ads and Meta campaigns according to the platforms’ health rules and clean the search terms regularly (Google Ads management).
Measurement and reporting. WhatsApp clicks, forms and phone calls are reported by country and treatment; the first report states what works and what does not.
Visibility in AI search. Prospective patients also ask tools such as ChatGPT and Gemini; for this see our GEO consulting.

Honest limits

We have no published case focused on patients from abroad; our two published health cases are the organic search results of doctors’ sites. In the health sector we do not promise results, and we do not suggest patient photos or before/after content. Compliance with regulation is the clinic’s responsibility; we submit texts to the clinic and, if needed, to a legal adviser for approval. For how we approach this in practice, read how to find international patients in health tourism.

How do we start?

With a free pre-analysis we compare the search visibility of your site and one competitor. Prices do not change by city or sector; they are clarified in the quote according to scope (see digital agency prices and how pricing is determined, both in Turkish).

A typical workflow

Days 1-3

Intro and access

We talk through your goal and current situation
We define the access we need

Week 1

Analysis and plan

Site, competitor and account analysis
A roadmap that puts the highest-impact work first

Weeks 2-3

Set-up and launch

Tracking is set up
First campaigns, fixes or content go live

Day 30

First report

We go through the report together
We set the priorities for the following month

A typical flow; it changes with the scope, and the exact schedule is written in your quote.

Frequently Asked Questions

Do you have a case study in health tourism?

Our two published health cases are the organic search results of doctors' sites (cardiology and orthopedics); we have not published a case focused on patients from abroad. The method on this page is based on our experience in multilingual SEO, policy-compliant advertising and measurement; we do not guarantee results.

Which languages do you work in?

Our own team produces and publishes Turkish and English content (our site has more than 400 English posts). For languages such as Arabic, Russian or German a local translator and medical content approval are needed; we can plan and manage this, and we write the scope and cost separately in the quote.

What restrictions apply to health ads?

Google and Meta apply targeting and wording restrictions to health and medical ads, and in Turkey the promotion of healthcare services is also limited by regulation. Compliance with regulation is the responsibility of the clinic and its legal adviser; this page is not legal advice. In ad copy we do not suggest result promises, patient photos or before/after content.

Do you have an office in Istanbul?

No. Soft Ajans is based in Ankara; we work with clinics in Istanbul and other cities by video call, WhatsApp and e-mail.

How is the price determined?

The number of target countries and languages, the number of treatment types and the number of channels set the scope. We use our digital marketing packages as a starting point and show items such as multilingual content and translation separately in the quote. The ad budget is separate from the service fee.

Health Tourism Digital Marketing

Multilingual Search Visibility

Policy-Compliant Advertising

WhatsApp-Focused Enquiry Flow