Performance Marketing – Google Ads
We run Google Ads campaigns that reach potential customers who are actively searching Google for your products or services, together with strategy, keywords, ad copy and budget management. We plan search network, display, remarketing, Performance Max and shopping campaigns according to your business’s goals.
Google Ads account analysis, keyword research, campaign setup, conversion tracking, negative keyword management, bid optimization and regular performance reporting form the core of the service. Our aim is not just for your ads to be shown, but for your budget to turn into measurable customers, leads and sales.
Conversion and cost tracking · Continuous optimization and reporting
How We Work
Before we start, we analyze your business, products or services, audience, competitors and current Google Ads account. We define keywords that match search intent and plan the campaign structure, budget allocation and ad copy around your goals. After campaigns go live, we follow performance data regularly and direct the budget to the areas that produce more efficient results.
Google Ads Account Analysis
Before starting, we review your current Google Ads account’s campaign structure, past spend, keywords and conversion results. The click-through rate, cost per conversion, Quality Score and budget use of earlier campaigns are analyzed. Wrong targeting, unnecessary spend, missing conversion tracking or campaigns competing with each other are identified and an improvement plan is prepared. If a new ad account needs to be opened, an account structure belonging to the business is created and the required access is arranged.
Google Ads Keyword Research
We find out which phrases potential customers use on Google to look for your products or services. Keywords are evaluated not only by search volume but by user intent, level of competition and conversion potential. Users looking for information are separated from users with the intent to buy or request a quote. The aim is to direct the ad budget to searches that are directly related to your business and likely to convert.
Competitor Google Ads Analysis
The messages, campaign offers, landing pages and visible keyword approaches of competitors advertising in your industry are reviewed. We evaluate which advantages competitors highlight and which pages they send users to. This analysis is used not to copy competitors but to see ad expectations in the industry and find messages that differentiate your brand.
Google Ads Campaign Strategy
We define which goals the campaigns will serve, such as brand awareness, website traffic, phone calls, forms, sales or store visits. For each goal, the right campaign type and conversion point are chosen. When preparing the strategy, target regions, devices, run hours, user intent and monthly budget are evaluated together. That prevents the whole budget from being moved into one campaign without control.
Google Search Network Ads
Google Search Network ads are prepared to reach users who are actively looking for your products or services. Keywords are split into different ad groups by service, product, region and user intent. For each ad group, headlines, descriptions and landing pages directly related to the search are used. This structure supports ad relevance and Quality Score and contributes to using the budget more efficiently.
Performance Max Campaigns
For suitable projects, Performance Max campaigns can be created that run across different Google channels such as Search, the Display Network, YouTube, Gmail, Discover and Maps. Images, videos, ad copy, product data and audience signals are prepared according to the campaign goal. Rather than being used on their own, Performance Max campaigns are evaluated together with the business’s conversion data and other campaigns.
Google Shopping Ads
For e-commerce sites, Google Shopping ads that show the product image, price, store name and product information directly in search results can be planned. Google Merchant Center setup, the product data feed, category mappings and product approvals are checked. Products can be managed in different campaign groups by price, category, brand or profitability.
Display Ads and Remarketing
Display campaigns can be prepared to increase brand awareness or reach users who have visited your site before. Separate remarketing audiences are created for users who viewed a product, visited the form page or did not complete a purchase. Different ad messages and offers can be shown based on user behavior.
Google Ads Copywriting
Ad headlines, descriptions and calls to action matching the keyword and user intent are prepared. Brand advantages, scope of service, delivery, price, campaigns or trust elements are presented clearly in the ad text. By using different headline and description variations, Google can test the best ad combinations. Misleading, overly bold or landing-page-unrelated statements are not used.
Negative Keyword Management
Negative keyword work is done to stop ads from showing on searches unrelated to your business. Free, job listing, education, second-hand or other user intents can be excluded from campaigns according to your industry. Search terms are checked regularly, and words that cause unnecessary spend are added to the negative list. This helps campaigns reach only relevant potential customers.
Google Ads Conversion Tracking
To measure the real contribution of ads to your business, conversions such as form submissions, phone calls, WhatsApp clicks, purchases and reservations are defined. The required tags are checked through Google Analytics and Google Tag Manager. In e-commerce projects, product views, add-to-cart, checkout steps and purchases are each made measurable.
Google Ads Budget Management
The monthly ad budget is planned according to campaign goals, level of competition, keyword costs and the expected number of conversions. Daily budgets are distributed in balance among high-potential campaigns and keywords. The budget of low-performing campaigns can be reduced and that of strongly performing ones increased in a controlled way. The whole ad budget does not have to be used; the main aim is to get efficient results.
Google Ads A/B Testing
Different ad headlines, descriptions, keywords, offer messages and landing pages are compared. Tests are run in a controlled way without using too many variables at once. Options that give a high click and conversion rate are identified and used more in campaigns. Poorly performing ads are paused or improved with new copy.
Google Ads Performance Optimization
After campaigns go live, impressions, clicks, click-through rate, Quality Score, conversions and cost per conversion are tracked regularly. Search terms, devices, regions, hours and audience performance are compared. Areas that create unnecessary spend are limited while campaigns that produce stronger results get priority.
Google Ads Reporting
At the set reporting periods, important results such as ad spend, clicks, forms, phone calls, sales and cost per conversion are presented clearly. Reports do not only share numbers. Which campaigns work better, which keywords bring conversions and which improvements will be made in the next period are also explained.
Google Ads Packages
To be visible on Google at the moment your customers are searching for you, to reach the right audience and to use the ad budget efficiently, you need a professional Google Ads strategy. At Soft Ajans we offer Google Ads management that fits businesses’ goals, industries and budgets.
Appearing at the top of Google search results is not only a matter of running ads. The right keywords have to be identified, ad copy prepared, a bidding strategy built, the audience analyzed, conversions tracked and campaigns continuously optimized. So a professional Google Ads agency should manage the whole ad account strategically instead of only creating campaigns.
If your business aims to reach more potential customers, increase phone calls, get more form submissions or make direct sales, correctly structured Google Ads campaigns can be an important marketing channel.
What Is a Google Ads Service?
A Google Ads service is the professional ad management process that puts businesses in front of the users they are targeting in Google search results and Google’s ad network.
When a user searches Google for your product or service, simply opening a campaign is not enough for your ad to appear. Which searches the ad will show for, which users will be targeted and how much budget will be used must be planned carefully. This is where Google Ads consulting becomes an important service for businesses.
A professional Google Ads consultant can analyze the ad account and create campaigns that fit the goals. Within consulting, work such as keyword research, creating ad groups, bid management and conversion tracking can be carried out.
Why Professional Google Ads Management?
A wrongly configured Google Ads account can lead to an inefficient use of the ad budget. In highly competitive industries in particular, even small optimization mistakes can raise ad costs. With a professional consulting service, the performance of the ad account is reviewed regularly.
A consultant does not only launch campaigns. They also analyze which searches bring conversions, which words consume budget and which ads are more successful. That is why consulting matters for setting up the ad account correctly from the start and improving it continuously.
Why Soft Ajans Among Google Ads Agencies?
There are many agencies that run Google ads online, but not every agency’s working method, reporting system and optimization approach is the same. In good ad management, opening the campaign is only the starting point. What matters is regularly analyzing the campaign’s performance and improving it with the data collected.
In our Google Ads agency service, we evaluate the goals of ad campaigns according to the business’s commercial needs. When choosing among agencies, we think the decision should not be made on price alone; the strategy used, the quality of reporting, conversion tracking and campaign optimization should also be evaluated. A professional agency should treat a business’s ad account not as a system that runs on its own but as part of the overall digital marketing strategy.
Google Ads Campaign Management
At the base of successful Google Ads work is the right campaign structure. When a campaign is created, these elements are evaluated:
- Audience analysis
- Keyword research
- Search intent analysis
- Creating ad groups
- Preparing ad copy
- Defining negative keywords
- Choosing a bidding strategy
- Location targeting
- Device targeting
- Budget planning
- Conversion tracking
- Performance analysis
All of these processes can be evaluated within professional Google Ads consulting. When the right campaign structure is built, it becomes possible to use the ad budget in a more controlled way and focus on the right searches.
What Does a Google Ads Consultant Do?
A Google Ads consultant can be thought of as the specialist responsible for the performance of the Google Ads account. But a consultant’s job is not only creating ads. A professional consultant can carry out these tasks:
Account Analysis
The current ad account is reviewed. Previously created campaigns, ad groups, keywords and conversion data are evaluated.
Keyword Research
The queries users use when looking for a product or service are identified. Searches with high commercial intent are prioritized.
Ad Copy Optimization
Ad copy that can catch users’ attention and describe the advantages of the service correctly is prepared.
Bid Management
Suitable bidding strategies are evaluated according to the campaign’s goals.
Conversion Tracking
Conversion measurement is done for form submissions, phone calls, purchases or other goals.
Continuous Optimization
The data from campaigns is analyzed and poorly performing areas are improved.
So when choosing a consultant, pay attention not only to campaign setup but also to the optimization process after the campaign.
How Does the Consulting Process Go?
A professional consulting process usually starts with analyzing the business’s current situation. First the business’s goals are defined. Then the industry, competitors, target region and user behavior are evaluated. In the next stage, the technical structure of the ad account is prepared. In general, these stages are followed:
- Business and industry analysis
- Defining the target audience
- Keyword research
- Competitor ad analysis
- Creating the campaign structure
- Preparing ad groups
- Creating ad copy
- Negative keyword work
- Setting up the conversion tracking system
- Launching the campaigns
- Performance analyses
- Continuous optimization
With this approach, ad campaigns are not simply kept running; they keep being improved with the data collected.
How Do Companies That Run Google Ads Work?
When a business chooses among companies that run Google ads, it should first examine the scope of service. In a professional ad service, not only creating the ad account but the continuity of account management matters. The services offered can include campaign setup, ad copy preparation, keyword research, bid management and reporting, though the scope can vary with the business’s needs. In our ad work we put the business’s goals at the center and care about evaluating campaign performance regularly.
What to Look for When Choosing Among Google Ads Companies
When researching Google Ads companies, looking only at the management fee is not right. When choosing an agency or consultant, these criteria can be evaluated:
| Criterion | Why It Matters |
|---|---|
| Campaign strategy | Makes sure ads aim at the right goal |
| Keyword analysis | Helps spend the budget on the right queries |
| Conversion tracking | Measures the real result of ads |
| Negative keyword work | Can reduce unnecessary clicks |
| Ad optimization | Improves performance |
| Reporting | Helps track results |
| Continuous analysis | Keeps campaigns current |
So when choosing among companies, be sure to evaluate how the ad account will be managed and which metrics will be tracked.
Are Google Ads and AdWords the Same?
Google Ads was formerly called Google AdWords. That is why you can still come across searches such as AdWords agency, AdWords consultant and AdWords consulting. Today the official product name is Google Ads, but a significant share of users keep using the term AdWords out of habit, so when looking for a service you may meet both names.
An AdWords agency is a digital marketing agency that professionally manages businesses’ Google ad campaigns. Such an agency can create the ad account, plan campaigns, analyze keywords, prepare ad copy, set up conversion tracking, manage the budget and analyze campaign performance. As the ad budget grows, controlling campaigns manually can become harder, so working with a professional agency can save the business time. Many agencies exist, but they do not all offer the same service:
| Feature | Basic Ad Management | Professional Management |
|---|---|---|
| Campaign setup | Yes | Yes |
| Keyword research | May be limited | Detailed |
| Negative keyword analysis | Limited | Regular |
| Conversion tracking | Varies | Comprehensive |
| Ad optimization | Basic | Continuous |
| Performance reporting | Basic | Detailed |
| Strategic planning | Limited | Comprehensive |
Keyword Strategy in Google Ads
Keyword choice has an important place in the success of Google ads. For a web design company, for example, a general word like “website” and a more specific query like “corporate web design prices in Ankara” do not have the same ad purpose. So within consulting, users’ search intent should be analyzed. Keywords can generally be evaluated as:
- Informational
- Commercial
- Transactional
- Brand-focused
- Local
Queries that show an intent to buy or get a service can be especially valuable for ad campaigns.
Why Are Negative Keywords Important?
To use the ad budget efficiently, it is not enough to define the words you will target. The queries you do not want your ad to show for also need to be defined. This is called negative keyword work. For a business offering a paid service, ads showing on queries with a different purpose such as “free”, “how to” or “training” can waste budget. In professional consulting, search terms are reviewed regularly and unnecessary queries can be identified.
International ad campaigns also need attention: search behavior, languages, competitive conditions and ad costs differ between countries, so for companies with global goals, the ad strategy should be built for the target market.
How Is the Google Ads Budget Determined?
The Google Ads budget should not be the same for every business. When working with an agency or consultant, the business’s goals should be defined first. When setting the budget, these factors can be evaluated:
- Competition in the industry
- Targeted keywords
- Average cost per click
- Target region
- Daily ad budget
- Conversion rate
- Average customer value
- Acceptable cost per sale
So giving a single figure as “the ideal ad budget for every business” is not right. A consultant can analyze the business’s current data and goals to build a more realistic budget plan.
Ad Cost and Ad Budget Are Not the Same Thing
In Google Ads, setting an ad budget and calculating what the ad costs the business are different matters. A business may run ads with a set monthly budget, but one of the main points to evaluate is how much revenue or how many conversions that budget generates. So in a professional consulting process, not only the number of clicks but conversions and commercial results should be evaluated.
Google Ads Conversion Tracking
One of the most important ways to understand whether an ad is successful is conversion tracking. For a business, a conversion can be different actions such as:
- A phone call,
- A form submission,
- A WhatsApp message,
- A purchase,
- A quote request,
- A sign-up,
- A reservation.
So in consulting, conversion goals need to be defined specifically for the business. Looking only at “how many people clicked the ad?” is not enough. What matters is how much value those clicks bring the business.
Should Google Ads and SEO Be Used Together?
Google Ads and SEO are different digital marketing channels, but they can support each other when used together. Google Ads provides paid visibility, while SEO focuses on increasing visibility in organic search results. A newly opened website, for example, can be visible on the searches it targets with Google Ads while waiting for the results of SEO work. In the long run, Google Ads and SEO data can be evaluated together for a more comprehensive analysis of user behavior.
Reporting in Google Ads Campaigns
Reporting is an important stage in professional ad management. A consultant should evaluate campaign performance at set periods. These metrics can be reviewed in reports:
| Metric | Description |
|---|---|
| Impressions | How many times the ad was shown |
| Clicks | The number of clicks on the ad |
| CTR | Click-through rate |
| CPC | Average cost per click |
| Conversions | Goal actions completed |
| Conversion rate | The rate of getting conversions from clicks |
| Cost | Ad spend |
| ROAS | Return on ad spend |
This data helps understand in which areas campaigns should be improved.
Continuous Optimization
Leaving things alone after creating a Google Ads campaign is not the right approach. User behavior can change, competitors can run new ads, the costs of some keywords can rise or the performance of certain ad copy can drop. So Google Ads consulting needs continuous analysis. By reviewing campaigns regularly, a professional consultant can evaluate:
- Low-performing keywords,
- Unnecessary clicks,
- High-cost queries,
- Successful ad copy,
- Keywords that bring conversions,
- Budget use.
Mobile Users and the Landing Page
A significant share of users search from mobile devices today, so mobile user behavior should be taken into account in Google Ads campaigns. If the website an ad user lands on is not mobile-friendly, the ad budget can be used inefficiently. So in campaigns run by Google Ads agencies, the ad and the landing page should be evaluated together.
A Google ad brings the user to the website, but whether the visitor converts also depends on the quality of the landing page. If the ad says “Professional Web Design Service”, for example, it is not right to send the user to an unrelated page. The landing page should have content that matches the ad message, a clear offer and easy-to-reach contact options.
Reach the Right Customer with Google Ads
One of the most important advantages of Google Ads is being able to reach searches users make actively. If a user is searching for a specific product or service, they may be more likely to intend to buy. So choosing the right keywords and showing ads to the right audience matters. At Soft Ajans we believe the key thing that sets agencies apart is not just publishing ads but linking the ad to commercial goals.
Advantages of Working with a Google Ads Agency
The advantages that working with a professional Google Ads agency can bring a business include:
- Professional configuration of the ad account
- Keyword research
- More controlled management of the ad budget
- Building conversion tracking
- Regular tracking of ad performance
- Defining negative keywords
- Optimizing ad copy
- Continuous improvement of campaigns
- Preparing performance reports
For businesses that cannot spend enough time on ad management in particular, professional Google Ads consulting can be an important solution.
Why Soft Ajans for Google Ads?
At Soft Ajans we do not treat Google ad work as only the process of creating ads. Every business has a different goal: one business may want to increase phone calls while another aims at forms, online sales or brand awareness. So the ad strategy run by a consultant needs to be aligned with the business’s real commercial goals. In our Google Ads consulting service, the campaign structure, keywords, ad copy, targeting, budget, conversion tracking and performance data are evaluated together.
Grow in a More Controlled Way with Google Ads
Advertising on Google can be a strong customer acquisition channel for businesses when the right strategy is applied. But successful results do not come only from increasing the ad budget. Accurate targeting, the right keywords, effective ad copy, quality landing pages and continuous optimization should be evaluated together. So businesses looking for a Google Ads company or agency should examine the scope of service in detail.
At Soft Ajans, with our Google Ads service, we help businesses meet the right users, use their ad budgets in a more controlled way and build measurable digital marketing processes. To reach more customers on Google, manage your ad account professionally and build an ad strategy suited to your business, you can use Soft Ajans’s Google Ads service.