Case Studies

Real work, measured results

Work we share with our clients' permission. For each one we state the situation, the work we did and the result measured with Google Search Console data, including the figures that went down.

2.8×
Average organic click growth: 15.2K → 42.5K clicks (total). Median case: 2.8×; 3.6×
Average impression growth: More visibility in search. Median case: 2.9×; +2.2places
Average position change: Average position improved in 3 of 5 cases; a positive value means a higher ranking.; +27.3K
Extra organic clicks: Total across the comparison periods of 5 case studies, versus the period before.

The averages are calculated from the Google Search Console data of the 5 listed case studies; each one compares its own period (3 or 6 months) with the equally long period right before it. Because one case with a high ratio can pull the average up, we also show the median.

Organic click change by case

Each bar shows how many times more clicks a case received in its latest period than in the period before. The bars use a logarithmic scale: so the highest value does not dwarf the others, bar length is not directly proportional to the multiple; the ranking and the figures are real.

On cases with a low starting value the multiple can look exaggerated; read it together with the absolute numbers on the right. Source: Google Search Console, Web search.