Result

According to Google Search Console data (web search), in the last 6 months compared with the previous 6, organic clicks rose from about 2,830 to 13,100 and impressions from about 194,000 to 1.47 million. Clicks grew about 4.6 times and impressions about 7.6 times. In Search Console’s daily chart the increase is gradual through the period and speeds up in the final months.

It is important to state the full picture: because impressions grew faster than clicks, the average click-through rate fell from 1.5% to 0.9% and the average position from 6 to 7.3. As the site starts appearing for more queries, queries further down the list also enter the average, so a change like this is expected. The absolute number of clicks, however, rose clearly. The focus of the next period is to lift rankings and click-through rate on the queries where the site has newly become visible.

The figures come from the “Performance” report in Google Search Console, with the search type filter set to “Web”; values are rounded.