Result
According to Google Search Console data (web search), in the last 3 months compared with the previous 3, organic clicks rose from about 2,600 to 6,100 and impressions from about 99,500 to 273,000. Clicks grew about 2.3 times and impressions about 2.7 times. Average position improved from 18.8 to 13.7; on the same searches the site appeared about 5.1 positions higher on average.
It is important to state the full picture: because impressions grew faster than clicks, the average click-through rate fell from 2.6% to 2.2%. In addition, Search Console’s daily chart shows a distinct one-day impression spike in the first weeks of the period; rather than reading the total impression growth on its own, it is healthier to look at click counts and average position together. Daily clicks stayed at a clearly higher level than in the previous period throughout the last 3 months.
The figures come from the “Performance” report in Google Search Console, with the search type filter set to “Web”; values are rounded.
