Result
According to Google Search Console data (web search), in the last 6 months compared with the previous 6, organic clicks rose from about 4,590 to 12,900 and impressions from about 202,000 to 588,000. Clicks grew about 2.8 times and impressions about 2.9 times. Average position improved from 18.5 to 13.1; that is, on the same searches the site appeared about 5.4 positions higher on average. In Search Console’s daily chart, clicks rise clearly from the middle of the period and stay at a high level in the final months.
The average click-through rate went from 2.3% to 2.2%, so it stayed roughly the same; the growing visibility kept turning into clicks. Because demand in the moving industry can be seasonal, it is also right to compare against the same period of the previous year to separate out the seasonal effect.
The figures come from the “Performance” report in Google Search Console, with the search type filter set to “Web”; values are rounded.