Technical SEO Service: Crawling, Indexing and Speed

What does the work look like when delivered?

Crawl and index report. Which pages Google sees and which it leaves out.

Speed and Core Web Vitals measurement. LCP, CLS and interaction delay, with the causes of slowness.

Change log. Every fix is recorded and its effect measured.

The visual on the left is an example; the numbers are decorative. Scope varies by package; exact deliverables are stated in the quote.

Good content and a strong brand stay invisible if Google cannot reach your site or misunderstands your pages. The technical SEO service is the infrastructure work that lets search engines crawl and index your site correctly and serve it fast and securely.

At Soft Ajans we deliver technical SEO not as a long “list of problems” but as a roadmap ranked by impact: which fix, why and in what order?

What Does a Technical SEO Audit Cover?

The audit is shaped by the type of your site; in general we examine these areas:

Crawling and indexing: robots.txt, sitemap, canonical tags, use of noindex, redirect chains and status codes. With Search Console data we analyze which pages Google crawls and why it does not index others.
Speed and Core Web Vitals: LCP, CLS and interaction delay. We find the source of slowness (large images, font loading, unnecessary scripts, server response) by measuring.
Site architecture: URL structure, how many clicks it takes to reach pages from the home page, orphan pages and the distribution of internal links.
Structured data: The accuracy and validity of schema markup.
Mobile compatibility and accessibility: Mobile usability problems, tap targets, readability.
Duplicate and weak content: Copy pages, parameterized URLs, thin pages.
hreflang for multilingual sites: The accuracy of language and region matches.

We explained each of these topics in separate guides: what technical SEO is, Core Web Vitals, robots.txt and canonical URL.

Tip: You can also check without waiting for an audit whether the raw HTML Google sees is missing content: the Page Source SEO Checker tool (in Turkish) lists title, canonical, robots and structured data the moment you paste the source.

How Do We Work?

1. Measurement and crawl. With Search Console, crawling tools and speed measurements we establish the current state of your site. At this stage we do nothing that could harm your site.

2. Prioritization. We rank findings by “how effective” and “how easy”. For every item we write why it matters and how to fix it.

3. Implementation. If you wish we apply the fixes; otherwise we pass them to your developer with clear instructions. We keep a record of every change made.

4. Monitoring and reporting. In the monthly report we show the effect of the fixes on Search Console and speed data. If a fix does not work as we expected, we write that too.

When Is Technical SEO the Priority?

Technical work gives the highest return in these cases in particular: after a new site or a platform migration, when there is an unexplained drop in traffic, on e-commerce and corporate sites with many pages, with speed and mobile usability complaints, and when warnings such as “crawled, currently not indexed” pile up in Search Console.

If your content is ready but you are not getting results, the problem is often in the technical layer. We can see this quickly with our free pre-analysis.

We Do Not Give Guarantees, We Give Measurable Progress

Ranking depends on competition, sector and the search engine’s own decisions, so we do not promise a specific position or traffic increase. What we promise is that your site is technically healthy, that what is done and why is explained transparently and that results are shown honestly in the monthly report. If you want to handle technical SEO together with your whole SEO effort, see SEO consulting and SEO packages.

A typical workflow

Days 1-10

Crawl and measurement

Site crawl and Search Console review
Speed and Core Web Vitals measurement
Recording the current state

Days 11-20

Prioritized report

Findings ranked by impact and effort
Why and how to fix each item
Deciding how to implement

Days 21-45

Implementation

Applying fixes on your platform or giving your developer instructions
Keeping a record of every change

Days 46-60

Verification and monitoring

Measuring the effect of fixes on Search Console and speed data
An honest assessment in the monthly report

A typical flow; it changes with the scope, and the exact schedule is written in your quote.

Frequently Asked Questions

What is technical SEO and why does it matter?

Technical SEO is the infrastructure work that lets search engines crawl and understand your site without problems and makes it work fast, securely and in a mobile-friendly way. However good the content is, if Google cannot reach your page or misunderstands it, the content will not be visible.

What does a technical SEO audit cover?

Areas such as crawl and index status, robots.txt and sitemap, canonicals and redirects, status codes, site speed and Core Web Vitals, mobile compatibility, structured data, site architecture and internal links, duplicate content and hreflang are examined. The scope varies by the type of your site.

Do you guarantee results?

No. Technical fixes concretely improve your site's crawlability and user experience; but ranking depends on competition and many other factors, so we do not promise a specific position or traffic increase.

Do you apply the fixes yourselves, or only give a report?

Both are possible. At the end of the audit we give a prioritized fix list; if you wish we apply it ourselves, or we pass it to your developer with clear instructions. We decide which route in the quote.

How long until the effect of technical SEO is seen?

It depends on the type of problem and the size of the site. When an error that blocks crawling is fixed the effect can be seen quickly; the result of speed and architecture improvements usually appears in Search Console trends within weeks.

Do you also work with platforms other than WordPress?

Yes. The audit is platform-independent; we write fix recommendations according to the platform your site uses (WordPress, custom software, e-commerce platforms).

What does technical SEO cost?

The price depends on the size of the site, the number of pages, how many problems there are and whether you want implementation support. For details see our pricing page or write to us.

Technical SEO Service

Crawl and Index Audit

Speed and Core Web Vitals

Site Architecture and Internal Links