Hotel and Tourism Digital Marketing

Name: Soft Ajans
Address: Beştepe Mahallesi Nergiz Sokak Via Flat No: 7/2 İç Kapı No: 32, Yenimahalle, Ankara, 06560, TR
Telephone: +903129113149
Price range: 7.500 TL - 45.000 TL

What does the work look like when delivered?

Profile and area pages. Page and profile structure by accommodation type and region.

Direct booking measurement. Clicks to the booking page are tracked as conversions.

A report that separates the season effect. A comparison with the previous period and the same season last year.

The visual on the left is an example; the numbers are decorative. Scope varies by package; exact deliverables are stated in the quote.

Digital marketing in accommodation: season, location and trust

A prospective guest usually finds a hotel in this order: they search by region and accommodation type, look at the map and reviews, compare prices on booking platforms, then book directly or through a platform. The job of digital marketing is to keep the business visible and trustworthy at every step of this path, and, where possible, to pull the booking to your own site.

Our office is in Ankara; we work with hotels and tourism businesses anywhere in Turkey, including Istanbul, by video call, WhatsApp and e-mail.

What do we do?

Location and accommodation-type searches. A page and content plan built on combinations of region, property type and intent (SEO consulting).
Google Business Profile. Photos, room and service information, Q&A and review replies.
Direct booking advertising. Search and brand campaigns, with the budget distributed by season and occupancy (Google Ads management).
Site speed and trust. Pages that open fast on mobile, give clear prices and contact details and lead easily to a booking.
A season-aware report. A comparison with the previous period together with the same season of the previous year.

Our tourism case

Our published tourism case shows that on a site focused on Sapanca hotels, organic clicks rose about 1.9 times in the last 3 months compared with the previous 3 months. In the case study we stated openly that demand in tourism is seasonal and the two periods may have fallen under different seasonal conditions: Sapanca hotels case study. The client’s name is confidential; results vary by sector, season and competition, and are an example, not a guarantee.

How do we start?

With a free pre-analysis we compare the search visibility of your site and one competitor. The price is clarified in the quote according to scope (see digital agency prices and how pricing is determined, both in Turkish). For sector-specific reading: how to increase direct hotel bookings and digital marketing for hotels and accommodation businesses.

A typical workflow

Days 1-3

Intro and access

We talk through your goal and current situation
We define the access we need

Week 1

Analysis and plan

Site, competitor and account analysis
A roadmap that puts the highest-impact work first

Weeks 2-3

Set-up and launch

Tracking is set up
First campaigns, fixes or content go live

Day 30

First report

We go through the report together
We set the priorities for the following month

A typical flow; it changes with the scope, and the exact schedule is written in your quote.

Frequently Asked Questions

Do you have a case in the tourism sector?

Yes, one case study is published: on a site focused on Sapanca hotels, organic clicks rose from about 5.19 thousand to 9.9 thousand in the last 3 months compared with the previous 3 months (Search Console data). Because demand in tourism is seasonal, the difference cannot be attributed to the work alone.

Can I reduce my dependence on booking platforms (OTAs)?

To increase direct bookings, search visibility, the Google Business Profile and the speed and trust of the booking page must work together. We do not promise this quickly or with a guarantee; we set the goal together and measure demand coming from direct bookings.

Do you work with our booking system?

We do not change your existing booking system; we set up measurement on the site (booking start, form and phone) according to the current system. We discuss the limits of integration in the first analysis.

Do you do on-site photo shoots?

Our office is in Ankara; if an on-site shoot is needed we write the scope and cost separately in the quote. We can also work with a photographer you already use.

Do you have an office in Istanbul?

No. Soft Ajans is based in Ankara; we work with businesses in Istanbul and other cities by video call, WhatsApp and e-mail.

Digital Marketing for Hotels and Tourism Businesses

Location- and Intent-Focused SEO

Google Business Profile and Reviews

Direct Booking Advertising

A Report That Separates the Season Effect