Result
According to Google Search Console data (web search), in the last 3 months compared with the previous 3, organic clicks rose from 13 to 475 and impressions from 316 to about 25,300. In Search Console’s daily chart the first weeks are almost a flat line; the increase becomes visible in the second half of the period and speeds up in the final weeks.
Two points need to be stated clearly to read this result correctly. First, the starting value was very low: there were only 13 clicks in the previous 3 months, so the percentage increase (about 36 times) looks large; as an absolute number, 475 clicks should be read as a sign of visibility that is only beginning to form. Second, because impressions grew faster than clicks, the average click-through rate fell from 4.1% to 1.9% and the average position slipped from 8.4 to 9.3. As the site starts appearing for many more queries, queries further down the list also enter the average, so a change like this is expected. The focus of the next period is to lift rankings and click-through rate on the queries where the site has newly become visible.
The figures come from the “Performance” report in Google Search Console, with the search type filter set to “Web”; values are rounded.