37AdWordsOctober 4, 2026 · 9 min read
How to Audit a Google Ads Account: A 25-Point Checklist
How to audit a Google Ads account: a 25-point step-by-step checklist covering tracking, account structure, keywords, ad copy and landing pages.
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Guides and articles on SEO, digital marketing and web design, written from the real questions we meet in our projects. Current strategies, step-by-step walkthroughs and practical tips live here.
438 articles · Page 4/37
37AdWords
38Digital MarketingOctober 4, 2026 · 9 min read
How to Reply to Google Reviews: Positive and Negative Templates
How to reply to Google reviews: reply rules and copyable templates for positive, negative and unfair reviews, tone by sector and common mistakes.
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39Social MediaOctober 4, 2026 · 8 min read
How Social Media Management Prices Are Determined
How are social media management prices determined? What packages cover, what is not included in the price, an example package structure, questions for…
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40Google AnalyticsOctober 3, 2026 · 9 min read
How to Clean Referral Spam and Bot Traffic in GA4: A Real Example
How to spot and clean referral spam and bot traffic in GA4, with a real example from our own site's data, detection steps and methods that do not work.
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41Web DesignOctober 3, 2026 · 8 min read
What Is Website Maintenance? A Monthly Checklist
What is website maintenance and what does it cover? Monthly, quarterly and yearly checklists for security, speed, content and measurement, safe update steps…
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42Social MediaOctober 3, 2026 · 9 min read
Social Media Content Calendar: 30-Day Plan and Template
How do you prepare a social media content calendar? Goals, content pillars, posting rhythm, a copy-and-use 30-day template, content types, adapting by…
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43SEOOctober 3, 2026 · 8 min read
Search Console 12-Month Review: Impressions Up 30x, Clicks Flat
A 12-month review of Soft Ajans's real Search Console data: why impressions exploded, why click-through fell, which pages carry traffic and what we learned.
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44Digital MarketingOctober 3, 2026 · 8 min read
Digital Marketing for Schools, Courses and Educational Institutions
How private schools, language courses, tutoring centers and nurseries can do digital marketing: parent search behavior, local SEO, enrollment campaigns and…
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45SEOOctober 3, 2026 · 9 min read
How to Measure AI Visibility: Prompt Tests, Citations, GA4
How do you measure your brand's visibility in ChatGPT, Gemini, Perplexity and Google AI answers? Prompt testing, mention and citation tracking, GA4 and…
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46SEOOctober 3, 2026 · 9 min read
What Is llms.txt? How to Prepare It for AI Systems
What is llms.txt and how does it differ from robots.txt and sitemap.xml? Its structure, how to prepare it, an example file and realistic expectations for AI…
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47AdWordsOctober 3, 2026 · 8 min read
What Is Google Ads (AdWords)? How It Works and Its Advantages
What is Google Ads (formerly AdWords) and how does it work? Ad types, keywords, how cost is set, Quality Score, differences from SEO and common mistakes.
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48SEOOctober 3, 2026 · 10 min read
What Is SEO and How Is It Done?
SEO stands for Search Engine Optimization: the work that helps a website be crawled, understood and found in relevant searches.
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