You asked three agencies for a backlink package quote and the prices came back very different: one wrote a figure for “5 links a month”, another wrote a much lower figure for “50 links a month”. Which is expensive and which is cheap? You cannot tell from the number alone, because the two quotes may not be selling the same thing.

In this article we explain which items a backlink package price is made of, why a price per page or per link is misleading and 10 points to look for when reading a quote. The goal is not to give you a price; it is to help you see what sits behind the number in a quote. For the question of whether buying backlinks is safe, see our article on whether buying backlinks is safe; here our subject is how the price is formed.

Why Is a Backlink Package Price Not a Single Number?

A backlink package is really the sum of several separate jobs: choosing target pages and keywords, selecting the sites where publications will be made, writing the content, getting the publication, monitoring the links and reporting. The cost of each of these changes with the state of your site and the level of competition.

That is why comparing only the totals of two different quotes is meaningless. In one, publications may sit on sites that pass through a real editor, while the other may place links on automatically generated pages. In one, every article may be written for your sector, while in the other the same text may be used in dozens of places. The figure may look similar, but what is delivered is not the same.

The second reason is the uncertainty of the result. The effect of backlink work depends on the age of your site, its existing authority, its technical state, its content quality and the competition in your sector. An honest quote therefore does not promise a ranking or traffic; it writes down what it will do, what it will measure and how often it will report. The price should be judged against this written scope.

The Five Main Items That Affect the Price

The Five Main Items That Affect the Price

The cost of a backlink package usually gathers in these five items:

1. Publication quality. Appearing on a site that fits the subject, has real readers and publishes regularly costs differently from appearing on a site nobody reads. The editorial work, the traffic of the site and its reputation in the sector raise the price; in return the link is more meaningful both to search engines and to people.

2. Content production. The article that carries the link needs to be original, readable and suited to the language of the site it is published on. A good promotional article takes research, writing and proofreading. In quotes that skip this item, the same text is usually spread across different sites.

3. Topic fit and selection effort. Finding sites related to your sector, negotiating publication terms and planning which link goes to which page takes time. Taking links from a random list is cheap; planning is work.

4. Analysis and planning. Reviewing your existing link profile and the link sources of competitors, and planning the anchor text mix, is the invisible but important part of the price. A package without analysis means adding links without knowing what the site lacks.

5. Reporting and monitoring. The address, date, anchor text and status of every published link should be reported, and links should be checked at regular intervals. This is also team time and part of the price.

Each of these items can carry a different weight from package to package. Asking clearly which ones a quote contains is the shortest way to understand the price.

Why Is a Price Per Link Misleading?

The easiest way to compare quotes is to divide the total by the number of links. This calculation looks practical but misleads for two reasons.

The first is that links do not carry equal value. A single link on a site related to your subject with real readers is not the same as ten links on automatically generated pages. Raising the number is easy; raising the quality is expensive. A package priced by number usually cuts corners on quality.

The second is that a package also includes work other than links. Analysis, planning, content and reporting items become invisible when divided by the number of links. A package that gives fewer links but also covers analysis and reporting looks expensive in the division, yet taken as a whole it may be the more correct job.

So do not make the price per link your deciding measure. Ask instead, “What exactly is included in this price?”

10 Points to Look for in a Quote

10 Points to Look for in a Quote

The list below contains 10 points you can tick while reading a backlink package quote. Not all of them need to be “yes”; but every point that is “no” or “not stated” is a question about price and risk.

  1. Are the target pages written down? It should be stated which pages the links will go to, and whether service, category and blog pages are planned besides the home page.
  2. Is the publication selection criterion explained? How the sites are chosen (topic fit, real content, quality) should be written. Vague phrases such as “high authority sites” are not enough.
  3. Is the publication list shared? Which sites the publications are made on should be visible transparently after publication, and if possible before it too.
  4. Is the content original? It should be stated that each article is written specifically for that site and that the same text is not reused.
  5. Is there an anchor text plan? It should be written that the mix of brand name, plain address, generic phrase and keyword is planned in balance, with no pile-up on the same word.
  6. Is the schedule gradual? It should be stated that links are spread over time and not added in bulk in a short period.
  7. Is the link type clear? For paid placements, it should be explained with which attribute the link is published (for example a sponsored marking) and how this fits Google’s guidelines.
  8. Is the reporting scope clear? What goes into the report (address, date, anchor text, status) and how often it is given should be written.
  9. Is the guarantee language honest? Quotes that promise a specific ranking, traffic or time are a warning sign. An honest quote writes what it will do and how it will measure.
  10. Are there contract and exit terms? The permanence of links, what happens if a publication is removed, cancellation of the package and the term should be stated.

You can also send this list to the agency as a question form. The clarity and speed of the answers tell you as much about the way of working as the price does.

Three Example Scenarios That Explain Price Differences

The three scenarios below are constructed to show why the same budget can produce different results; they are not a real client or figure.

Scenario 1: A new local business. For a business that has just started with its site and has an almost empty link profile, it makes more sense not to take ten links but a few reliable, topic-related publications and to make the brand visible naturally. A low-intensity, gradual plan is both less risky and uses the budget efficiently.

Scenario 2: A competitive e-commerce site. On a site with dozens of competitors in the same category there are many target pages and each needs a different link plan. Here analysis, the target page plan and the anchor text mix make up a larger part of the price; looking only at the number of links misleads.

Scenario 3: A corporate site that has been online for a long time. On a site with a wide link profile, the existing profile may first need cleaning and broken or worthless links need checking. In this case part of the budget goes not to new links but to correcting the present state; a quote that does not see this stays incomplete.

What the three scenarios share is that analysis comes first and the package is built around the site. A ready-made package should not be expected to fit every site.

The Packages on Our Service Page (October 2026)

As of October 2026 we publish three packages on our backlink packages service page: the Starter package is 7,500 TL per month (5 backlinks), the Professional package is 14,000 TL per month (12 backlinks) and the Corporate package is 24,000 TL per month (25+ backlinks). The packages include topic-related site selection, anchor text planning and a monthly link report; the higher packages add competitor link analysis and more detailed reporting.

These figures are a starting point, not a price per link. The package may change with the state of your site; for current scope and prices you need to look at the service page or talk to us. The warning above about dividing by the number of links applies to our packages too.

A Simple Table for Comparing Quotes

To read two or three quotes in the same frame, fill in these lines for each quote:

  • Number and selection of target pages
  • Selection criterion for the sites where publications will be made
  • Originality commitment for each article
  • Anchor text mix plan
  • Monthly number of links and schedule
  • Link type and marking
  • Report content and frequency
  • Guarantee statements
  • Contract term and exit condition
  • Total monthly price

The lines you cannot fill show the information missing from the quote. The price difference is usually hidden inside those gaps.

Common Mistakes

  • Choosing the cheapest quote. A very low price often means automated and worthless placements, which bring risk to the site instead of benefit.
  • Treating the number of links as the measure of success. What matters is not the number but the link’s relation to the topic and the reader.
  • Pointing all links at the home page. Service, category and content pages should be part of the plan too.
  • Repeating the same keyword. An unnatural anchor text pattern creates risk.
  • Not asking for the report. Without knowing where the links are, the work cannot be checked.
  • Believing a ranking guarantee. No agency can guarantee a search engine ranking.
  • Buying links before preparing the site. Adding links to a site with technical problems and weak content reduces the effect.
  • Expecting a result in a very short time. The effect is usually seen gradually; deciding within a few weeks misleads.

In our backlink packages service we first review your existing link profile and the link sources of competitors, plan target pages and the anchor text mix, get gradual publications on topic-related sites with original content and give a link report every month. We explain our pricing approach on our how pricing works page.

We do not give ranking or traffic guarantees; we offer a measurable plan, an open scope and a regular report. To see your situation you can ask for a free preliminary analysis.

Frequently Asked Questions

There is no single right figure. The price changes with publication quality, content production, topic fit, the scope of analysis and reporting and the level of competition of your site. Compare the work inside the figure, not the figure.

Not really. Links do not carry equal value, and a package also includes work other than links such as analysis, content and reporting. Division makes these differences invisible. “What is included in this price?” is a better measure.

A low price often points to automatically generated pages, repeated texts or a bulk, unnatural link pattern. The risk comes less from the link itself than from this pattern. For detail, see our article on whether buying backlinks is safe.

No. Rankings depend on many factors such as technical state, content quality, user experience and competition. A quote that guarantees a specific ranking or time is a warning sign.

How soon is the effect seen?

It changes with the state of the site, sector competition and publication quality; the effect is usually seen gradually. Deciding on a few weeks of data can mislead, so it needs to be followed with regular reports.

Is it more correct to work monthly or as a one-off?

Spreading links over time matters for a natural profile, so most work is planned monthly. Still, if your need is limited to a specific campaign or page, a short piece of work with a clearly defined scope can also be discussed.