“How much will this job cost?” has no single answer, because two projects that look alike can need very different amounts of work because of their scope and difficulty. This page explains which factors shape the price and what is paid where. You can see the ready package prices on the packages page; the factors below decide how a package is adapted to you.
The main factors that set the price
Scope. How many pages, channels, products, campaigns? A five-page corporate site and an e-commerce site with thousands of products are not the same job. In SEO too, the number of pages to be managed and the volume of content change the workload directly.
Starting position. Are we starting from zero, or is there an existing structure to be fixed? A site with technical problems needs different effort from a clean new site.
Level of competition. Getting results in a sector where dozens of strong competitors appear for the same search needs more work and time than in a less competitive niche.
Content production. Will we produce text, images and video, or will you supply them? This makes a big difference, especially in social media and blog work.
Frequency and duration. A regular monthly engagement is priced differently from a one-off project; in regular work, measurement and improvement accumulate as time goes on.
Reporting and meeting needs. The monthly report is part of the work; requests such as frequent meetings, management presentations or a custom dashboard are evaluated according to scope.
Separate items: what is paid for what?
In a quote we show these items separately:
- Service fee: The fee you pay for the team’s work.
- Ad spend: The amount paid directly to platforms such as Google and Meta. This amount goes not to the agency but to the platform and is separate from the service fee; you decide how much to spend.
- Tool and license costs: Items such as a domain name, hosting, plugins or special tool licenses, if there are any and if they are opened in your account, are stated separately.
- One-off jobs: Starting jobs such as a logo, corporate identity or website setup are priced separately from the monthly service.
Why do we write a “starting price”?
Package prices are a starting point for the most common need. If your need goes beyond the package (for example more pages or more channels), we show it item by item in the quote. That way you see what you pay for and why, and you can remove an item you do not want.
Why can cheaper quotes turn out different?
Comparing quotes by figures alone is misleading. The difference can come from the scope, from who does the work, from how reporting is done or from who keeps the accounts. The comparison table for bringing three agency quotes to the same base (Turkish) was prepared for this comparison; you can also compare your own quotes with it. For the method see how to compare three agency quotes on the same basis.
Which questions should you ask when getting a quote?
Whichever agency you work with, these questions protect you from unnecessary surprises when comparing quotes:
- What exactly is the scope? “SEO” or “social media management” are broad phrases; ask in writing how many pages, how much content, how many channels and how often.
- In whose name will accounts and access be opened? Analytics, Search Console, the ad account, the domain name and hosting should be in your name. Otherwise you can lose your data when leaving the agency.
- What are the extra costs? Ask whether items such as ad spend, tool licenses, domain name, hosting and stock images are in the quote.
- How will reporting work? Ask for the frequency, the content and an example of the report; make sure you can verify the results from your own account.
- What are the contract term and exit conditions? The minimum term, notice of termination and what will be handed over to you when the work ends should be clear.
- What is promised about results? Quotes that give a guarantee of a particular position or of sales should be read with care; honest quotes explain what they will do and how they will measure it.
- Who will do the work? Ask who will handle your project directly and about the team’s experience.
- Are there examples of similar work? A real case or reference should be shareable with its figures and how it was measured.
Get the answers in writing, not verbally. Our own answers are written in our transparency commitment and on the page that explains how we work.
What should you share to get the right quote?
For the quote to be realistic it is enough to write briefly: what your business does, your goal (more searches, sales, forms), your current website and anything you have done so far. You can also use our package wizard, try the budget planner or write to us directly. For our way of working related to the quote see How we work and our transparency commitment.