Deciding to work with an agency often carries a worry about “not knowing what will happen”. This page writes openly how a project moves forward at Soft Ajans, so that you know what you will meet before you begin.
The process runs in four steps
1. Meeting and access (first 1-3 days). We talk about your goal and the current state: what are you selling, to whom, and through which channel do customers come today? Then we define the access we need. At this stage it becomes clear, and is put in writing, that you are the owner of your accounts.
2. Analysis and plan (first week). We examine your website, your competitors and your current accounts. In the end we present not an “everything we can do” list but a roadmap that puts the most effective work first. We explain with reasons what we do first and why.
3. Setup and launch (weeks 2-3). The measurement infrastructure is set up; the first campaigns, technical fixes or content go live. To be able to see the effect of the work later, measurement must be set up first; that is why we do not skip this step.
4. First report and the end of the first month (day 30). We go through the first report together and decide the next month’s priorities together. From then on the work continues in a monthly rhythm.
Who will you work with?
You talk directly to the person handling your project; there are no approval chains or intermediaries. SEO, advertising, social media, design and software work run in one team, so what we learn in one channel we carry to the other at once. You can see the areas our team works in on the team page.
How is reporting done?
Each month we prepare a report compared with the previous period: what rose, what fell, how we interpret the reason and what we will do next month. We write the falling numbers together with the good ones; you can see what this looks like in the sample report (Turkish) and in the case studies. Access always stays with you, so that you can verify the figures from your own account.
Which tools do we use?
For measurement and analysis we use Google Search Console, Google Analytics and Google Tag Manager; for search and competitor data tools such as Semrush and Ahrefs; for advertising management Google Ads and Meta’s own ad managers. For websites we mostly work on WordPress or another platform suited to the project. Whether tool licenses will be opened in your name or ours is clearly written in the quote.
Who keeps the accounts and data?
Assets such as Google Analytics, Search Console, Google Ads, the Meta ad account, the domain name and hosting are opened in your name or transferred to you. If the work ends you do not have to ask for anything back. We also have a separate checklist (Turkish) on this topic; you can use it when working with another agency too.
When do we say “no”?
In some cases another step is needed first: a website before SEO if there is none, measurement before advertising if conversion tracking cannot be set up. We say this openly and, if necessary, say that we will not do that job. We write in which cases each service suits and in which cases we recommend another step first in the “Who is this service for?” section of every service page.
To get started
Tell us briefly what you need; we reply the same day and prepare a roadmap that suits you. You can write through the contact page, reach us on WhatsApp or look at our packages. To see our way of working in more detail, you can read our transparency commitment and how pricing works.