News reports showed that searches for “Gemini” in Turkey rose noticeably in the first half of 2026. This suggests Gemini has entered the agenda not only of technology enthusiasts but of ordinary users too. When a user asks Gemini “recommend a reliable accounting office in Istanbul” or “what are the alternatives to this product”, whether your brand appears in the answer is now part of digital visibility.
This article does not describe a trick that guarantees visibility in Gemini; no such trick exists. What we know about how AI answers are generated is limited and the systems keep changing. Instead, we explain how to measure how your brand is mentioned for which questions, and the sound, reasonable steps that can raise the chance of appearing in answers. For the general framework we recommend first reading our what is GEO post.
What Is Gemini and Why Does It Matter for Businesses?
Gemini is Google’s AI model and the chat assistant of the same name. Users ask it questions in natural language; Gemini produces the answer based on the model’s training knowledge and, in some cases, current web information. Some Google products (search, AI summaries, AI mode and so on) use Gemini-based answer systems, so “Gemini visibility” and “visibility in AI answers on Google” overlap.
It matters for businesses for three reasons. First, users now ask recommendation and comparison questions to chat assistants, which can mean decisions are made without clicking on search results. Second, brands shown as a source or included in a recommendation list attract attention. Third, an answer that gives wrong or outdated information can leave a wrong impression of your brand.
Nobody knows exactly how large this effect is in your sector; do not trust bold numbers. The healthiest thing is to measure for your own brand. If you are curious about the product side, see our what is Gemini AI Pro post.
Step 1: Test Your Brand with a Question Set
The only reliable way to understand how you appear in Gemini is to ask. Prepare a set of 15-20 questions; make the questions natural sentences your customer might actually use. Use four types of questions:
- Brand questions: “What is Soft Ajans?”, “Is company X reliable?” You see what it knows about your brand.
- Category questions: “Can you recommend an SEO agency in Istanbul?” Shows whether you are included in the recommendation list.
- Comparison questions: “What is the difference between A and B?” Shows your position relative to competitors.
- Problem questions: “My website gets no traffic, what should I do?” Shows whether your informational content is used as a source.
Ask each question under the same conditions and record the answer with the date. Note whether your brand was mentioned, how (positively, neutrally, incorrectly) and which sources were shown. Repeat the same question on different days; answers can change. For the measurement method see our post on how to measure AI visibility.
Step 2: Keep Your Google Business Profile Complete
For questions with local search intent (people searching for a service in a particular city), Google’s business data is an important source. We do not know exactly how Google’s AI products use this data; however, it is a reasonable assumption that a complete, consistent and current profile supports you in both classic and AI-assisted local results.
Check these: are the business name, address and phone number exactly the same as on your site? Are the main category and additional categories correct? Are services, opening hours (including holidays) and the description current? Are photos and posts regular? Are reviews being answered?
Reviews are important at this stage. Users and systems look at reviews for trustworthiness. Increasing the number of reviews by artificial means both violates guidelines and is risky; a plan to ask real customers for reviews is sounder. For profile setup see our what is Google Business Profile post and for the checklist our optimization checklist. For our local visibility service see our local SEO service page.
Step 3: Write Clear Answer Blocks on Your Site
AI systems seem more inclined to use sections that give a short, clear answer to the question; this is an observation, not a certainty. Putting a 2-3 sentence summary directly answering the question under your page title helps both the reader and the systems.
To apply this, organize your service and information pages as follows: write headings in question form (“How long does web design take?”), answer each question clearly in the first paragraph, then add detail and examples. State definitions, processes and price-determining factors openly. Instead of unproven claims such as “the best” or “the leader”, give verifiable information: how many years you have been serving, which sectors you work with, which process you follow.
Structured data (schema markup) can also help: marking up business information, FAQs and product or service information correctly lets machines understand the page more easily. Remember that schema does not guarantee visibility; it must match the content visible on the page. Read your page structure and internal linking work together with our post on how your brand appears in AI search results.
Step 4: Publish Consistent Information About Your Brand
When AI systems form an idea about your brand, they do not look only at your own site; they also look at what is written about you in the rest of the web. So the description of your brand in different places should be consistent.
Check: are the business description, founding year, service list and contact information the same on your “About” page, social media profiles, Google Business Profile, sector directories and press or guest posts? Update records that contain an old address, an old phone number or a discontinued service. Do not get stuck on goals that not every business can reach, such as being on Wikipedia-like sources; be accurate and consistent in sources you can reach.
Real and verifiable third-party sources matter: interviews published on respected sites in your sector, awards, customer reviews or case studies. Mentions that come from real relationships are more durable than purchased, artificial or irrelevant links and reviews. For the risks around backlinks see our post on whether buying backlinks is safe.
Step 5: Check Technical Access
If your pages cannot be crawled or indexed by Google, the chance that AI products use them also drops. So the technical foundation is a prerequisite of AI visibility too.
Look at these: does the robots.txt file block important pages? Do the pages appear as “indexed” in Search Console? Are page speed and mobile compatibility fine? If important content loads only later with JavaScript, can it be crawled? If you block certain bots for privacy reasons, make that decision knowing the consequences.
We should also mention new files such as llms.txt. We know of no official confirmation that these files are used in Google’s Gemini or search products; there is no harm in setting one up, but do not expect it to be a magic fix. For details see our llms.txt post. For a technical audit you can look at our technical SEO service page.
Step 6: Produce Service and Comparison Content
Users do not only ask Gemini “who is out there?”; they also ask “which one should I choose?”. Content that gives honest and useful answers to these decision questions can set you apart both in search and in AI answers.
Content types you can prepare: “how to choose X” guides, pages explaining the factors that affect price, posts about common mistakes, process and delivery time pages, and honest content that also says who your service is not suitable for. The last item creates a trust signal; content that shows everything as suitable for everyone is less believable.
Link your content with existing posts: links from information posts to the related service page, and from service pages to related guides, collect topical authority. Keep old content current; outdated information gives both users and systems a sense of distrust. For the update method see our content update post.
Step 7: Track and Correct Wrong or Outdated Information
In testing, Gemini may give wrong information about your brand: an old address, a discontinued service or confusion with another company. What you can do in this case is limited but meaningful.
First look for the source of the error. Is the information in an old directory, an old page on your site or an inconsistent profile? Correcting the source is the most reasonable way to correct the answers in the long run. Then keep a current page on your site that states the matter clearly (for example “About”, “Contact” or a service list). Gemini and other products offer a feedback option on answers; you can report a wrong answer, but there is no guarantee that it will be corrected.
In sensitive topics (health, law, finance) the risk of misleading answers is higher. In these sectors, writing your content from expert sources, dated and with sources cited protects both the user and your brand.
Step 8: Set Up a Monthly Measurement Routine
Testing once is not enough; systems and answers change. Create a monthly routine: re-run the same question set, compare the results with the previous month, and record the number of questions in which your brand is mentioned and the quality of the answers.
The second leg of measurement is your own site’s data. In Google Analytics you can track referrals from AI products separately, and in Search Console you can follow queries whose impressions are stable but whose clicks are falling. Measurement is not complete or exact; part of the visits from AI products may carry no source information. Interpret the numbers as a trend, not as hard fact.
Set priorities according to the results: strengthen your category page for category questions in which you are never mentioned, fix sources for topics where you are mentioned wrongly, and fill your content gap for questions where competitors keep appearing. Small, regular improvements are more durable than large but one-off efforts.
What Does Soft Ajans Do on AI Visibility?
In our GEO and AI visibility work at Soft Ajans, we first audit how your brand is mentioned in ChatGPT, Gemini, Perplexity and Google AI answers with a defined question set. Then we draw up a prioritized roadmap in content structure, structured data, local profile and technical access, and provide implementation support. We do not guarantee appearing in answers, because that cannot be guaranteed. Our approach is to measure, fix and measure again.
For details take a look at our GEO consulting page, and for a general overview you can request a free preliminary analysis.
Frequently Asked Questions
Can I pay to appear in Gemini?
We know of no official method by which you can pay to rank your brand in Gemini answers. Be cautious about offers that say “we will put you first in Gemini”. The reliable steps are strengthening and measuring your site, profile and content.
Should I do different things for Gemini and ChatGPT?
The basic work is largely shared: clear content, consistent brand information, technical access and trustworthiness. Each system may have different source preferences, so you need to test each one separately. For the ChatGPT side see our post on why your brand does not appear in ChatGPT.
Does Google Business Profile increase visibility in Gemini?
No definite link has been announced. However, a complete and consistent profile already works in local searches and it is reasonable that it supports AI answers as well. Neglecting the profile is a missed opportunity.
What should I do if my brand is described wrongly in Gemini?
First find and fix the source of the error; publish current information clearly on your site. You can leave feedback on answers. There is no guarantee that the correction will be immediate.
How often should I test?
Once a month is enough. Ask the same question set in the same way and record the results with the date. Testing more often can be misleading because of answer fluctuation.
Is this investment worth it for a small business?
The basic steps (profile, site, consistent information) are already needed for classic SEO. So no large additional investment is required; making sure existing work also suits AI answers is a sufficient start.
