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Guides and articles on SEO, digital marketing and web design, written from the real questions we meet in our projects. Current strategies, step-by-step walkthroughs and practical tips live here.
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What is the promotion mix? Advertising, public relations, sales promotion, personal selling and direct marketing, digital tools, objectives, how to build a…
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What is an H1 tag and what is it used for? Why it matters for SEO, how to write and style it, H1 on WordPress, how many H1s per page, H1 vs. title tag, and…
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What is digital ad management and how is it done? The ad manager's tasks, ad types, budget, targeting, measurement and the difference from traditional…
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How do you estimate YouTube income? How monetization works, income sources, RPM vs. CPM, the earnings formula with 10,000, 100,000 and 1 million view…
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How to optimize a LinkedIn profile and company page for search: keywords, name, headline, About, experience, skills, URL, visibility, posts and measurement.
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How do Google Display Network (GDN) campaigns affect performance? Awareness, remarketing, targeting types, creative, copy, landing pages, metrics and mistakes.
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What is e-commerce software? Features, ready-made, open-source and custom options, integrations, SEO, security, costs and how to choose the right platform.
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How much start-up capital does e-commerce need? Costs by business model, company type, example budgets, hidden costs, working capital and ways to reduce…
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What is XML dealership (an XML product feed from a supplier) and how does it work? Types of suppliers, how to choose one, integration, pricing formulas…
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What sells most on Hepsiburada, a major Turkish marketplace? Popular categories, how to find best-sellers, how to choose products, low-capital ideas…
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What is dropshipping (selling without stock) and how is it done? Advantages and disadvantages, legal status, suppliers, pricing, shipping, returns and…
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What is the B2B business model and how does it work? The difference between B2B and B2C, sales and buying process, features, advantages, types and examples.
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