An infographic presents information, data or a process using text, charts, icons and images so that it can be understood quickly. A good one turns a dense topic into something a reader can grasp in seconds and likes to share.
In this guide we explain what an infographic is and does, how it differs from a chart and a poster, the types, what makes a good one, how to make one step by step (from goal and audience to layout, grids, color, type, icons and sources), the tools, where infographics are used, their link with digital marketing and SEO, file formats, mobile use and common design mistakes.
What Is an Infographic?
The presentation of information, data or processes in an understandable way using text, graphics, icons and images.
What Is an Infographic For?
It simplifies complex information, strengthens visual storytelling and helps data be understood faster.
Infographic vs. Chart
A chart shows one data set in a standard form. An infographic combines charts, text and images into a story with a flow.
Infographic vs. Poster
A poster usually draws attention or promotes. An infographic informs, with structured content and data.
What Are the Infographic Types?
- Statistical: built around numbers and charts.
- Informational: explains a topic.
- Process: shows steps in order.
- Timeline: shows events across time.
- Comparison: places options side by side.
- Geographic: uses maps.
- Hierarchical: shows levels and structure.
- List: presents items in a clear list.
- Anatomical: breaks down the parts of something.
What Should a Good Infographic Look Like?
It has one clear message, reliable data, a logical flow, a clear visual hierarchy, limited colors and readable type, and credits its sources.
How to Make an Infographic
- Define the purpose.
- Define the target audience. See what is a target audience.
- Narrow the topic.
- Collect reliable data.
- Simplify the information.
- Build a story flow.
- Prepare a draft.
- Decide on the right size.
- Build a visual hierarchy.
- Use a grid system. See what is a grid system.
- Limit the color palette.
- Use readable fonts.
- Use icons consistently.
- Choose the chart type to fit the data.
- Don’t be afraid of white space.
- Add source information.
- Add a CTA. See Call to Action.
Programs Used to Make Infographics
Template tools, vector design programs, presentation software and data visualization software can all be used. Two popular options are Figma and Procreate.
Making an Infographic with Figma
Good for layouts, components and teamwork, with precise grids.
Making an Infographic with Procreate
Good for hand-drawn, illustrated styles.
Should You Use Ready Templates?
Templates are fast and fine to start with, but customize colors, type and icons so the result matches your brand. See corporate identity design. Free helpers such as an image format converter and a color code converter can speed up the work, but they are in Turkish: Image Format Converter and Color Code Converter.
Where Are Infographics Used?
- In blog posts
- On social media
- In presentations
- In corporate reports
- In educational materials
- In health communication. See social media management in the health sector.
- On e-commerce sites
- In human resources
- In digital ads
Infographics and Digital Marketing
They support content marketing, make social posts more shareable and help explain products and processes. See social media content production and what is digital marketing.
Do Infographics Help SEO?
Good, optimized infographics can earn shares and backlinks and improve user experience, but they don’t guarantee rankings on their own. Add descriptive alt text, a short text summary and a sensible file size. See SEO optimization for images.
How to Choose the Infographic File Format
PNG for sharp graphics and text, JPEG for photo-heavy designs (see what is JPEG), SVG for scalable vector graphics and PDF for print or downloads.
How to Prepare a Mobile-Friendly Infographic
Use a vertical layout, larger type, simple sections and enough contrast so it reads comfortably on a phone.
Infographic Design Mistakes
- Using too much information
- Using small text
- Using too many colors
- Choosing the wrong chart
- Not citing sources
- Filling the image with text
- Ignoring the brand identity
For help with design and marketing, see our digital marketing service.
Frequently Asked Questions
What is an infographic?
The presentation of information, data or processes in an understandable way using text, charts, icons and images.
What is an infographic for?
It simplifies complex information, strengthens visual storytelling and helps data be understood faster.
How is an infographic made?
Define the goal and audience, collect reliable data, simplify the information, build a story flow and prepare the design.
What are the infographic types?
Statistical, informational, process, timeline, comparison, geographic, hierarchical and list infographics.
Which program is used to make infographics?
Template tools, Figma, vector design programs, presentation tools and data visualization software can be used.
Is design knowledge needed to make an infographic?
You can start with simple templates, but graphic design knowledge helps for professional and original work.
How much text should an infographic have?
There is no fixed limit. Keep text only as long as needed to explain the information.
Should sources be given in an infographic?
Yes, if research, statistics or third-party data are used.
Are infographics good for SEO?
Quality, optimized infographics can support sharing, backlinks and user experience. They don’t guarantee rankings on their own.
