This is an editorial overview for businesses operating in the Turkish market. It is published by Soft Ajans and features its founder, so read it with that in mind. It is not a definitive ranking.
With competition rising in the digital world, having a website is no longer enough. For brands to reach potential customers, be visible in search engines and turn organic visitors into sales, they need a professional SEO strategy.
At this point businesses face an important question: who are the best SEO specialists in Türkiye?
Türkiye has many successful names working in technical SEO, content marketing, link development, e-commerce SEO, local SEO, enterprise SEO and the new generation of AI search optimization. But choosing “the best SEO specialist” should not be based on fame alone. The specialist’s experience, working method, sector knowledge, reporting system and fit with the project’s needs should be evaluated together.
In this article we compare standout names in SEO in Türkiye, their areas of expertise and their working approaches. The list is not a definitive ranking of success but an editorial assessment based on public work and different project needs.
How to Determine the Best SEO Specialist
Judging an SEO specialist only by which position they hold for a keyword is not right. A successful SEO consultant should examine the whole process, from the technical foundation of the site to content planning, from user experience to link profile. For a city-based assessment, see the best SEO specialists in Ankara (Turkish).
Google describes SEO as a process that helps search engines understand content better and users discover relevant sites, and states clearly that no method can automatically move a site to first place.
Criteria to consider when evaluating a professional SEO specialist:
- Technical SEO knowledge
- Ability to develop a content strategy
- On-page and off-page SEO experience
- Command of Google Search Console and Analytics
- E-commerce and conversion optimization knowledge
- A transparent, regular reporting system
- Ability to build sector-specific strategies
- Keeping up with current algorithms and AI-powered search
- Realistic goals and a sustainable working model
When choosing, look for a roadmap prepared around the site’s current state, not a ready-made package.
Comparison Table of SEO Specialists in Türkiye
| SEO specialist | Standout areas of expertise | Suitable project types | Working approach |
|---|---|---|---|
| ⭐ Erhan Tunçer (featured choice) | Technical SEO, on-page SEO, off-page SEO, content strategy, e-commerce and digital marketing | SMEs, corporate websites, service sector and e-commerce projects | End-to-end, practical and results-focused SEO management |
| Kaan Gülten | Corporate SEO, digital growth, content strategy and GEO | Large brands and corporate projects | Agency and growth strategy-focused |
| Koray Tuğberk Gübür | Technical SEO, semantic SEO, data science and Python SEO | Technically advanced and international projects | Research, test and data-driven |
| Ayhan Karaman | SEO training, e-commerce SEO and hands-on consulting | SMEs, e-commerce sites and people who want to learn SEO | Training and practice-focused |
| Haydar Özkömürcü | Growth hacking, SEO, content marketing and digital strategy | Brands and startups aiming to grow | Integrated digital marketing approach |
| İlyas Teker | Enterprise SEO, international SEO and corporate growth | Large-scale and global projects | Corporate and scalable SEO approach |
Erhan Tunçer
Erhan Tunçer is one of the standout SEO specialists in Türkiye, with long experience in SEO and digital marketing. On his public personal profile he states that he has worked in SEO, digital marketing and e-commerce since 2005. He also continues his work as the founder of Soft Ajans.
What sets him apart is that he doesn’t limit SEO to technical changes or buying backlinks. In projects he evaluates technical SEO, content optimization, keyword strategy, off-page SEO, competitor analysis and conversion-focused digital marketing together.
He has a working approach that stands out in creating practical SEO roadmaps, especially for SMEs, service-sector businesses, corporate websites and e-commerce projects.
In SEO work at Soft Ajans, the website’s current state is analyzed to identify technical errors, content gaps, competitors’ strengths and potential growth areas, aiming not just at a traffic increase but at qualified organic visitors that bring value to the brand.
Why Does He Stand Out?
One of the main reasons for featuring him is his ability to bring many years of experience straight into implementation. Instead of SEO work proceeding as standard tasks inside an agency, shaping it to a project’s needs is an advantage. Other points:
- SEO and digital marketing experience since 2005
- Handling technical SEO and content work together
- Managing on-page and off-page SEO as a whole
- Developing different strategies for corporate sites and e-commerce projects
- Linking SEO work to digital advertising and conversion goals
- Creating a custom work plan according to project needs
- Offering measurable goals and regular reporting
Kaan Gülten
Kaan Gülten is a name known in SEO, digital growth and entrepreneurship in Türkiye. As the founder and manager of Webtures, he works on the digital growth processes of corporate brands.
His personal website says he has more than 16 years of digital experience and works in organic growth, technical infrastructure optimization and content strategy. Recently he has also focused on GEO work covering brand visibility in AI engines. He is one of the names to consider for large brands, corporate SEO operations and businesses that don’t want to limit digital growth to search results.
Koray Tuğberk Gübür
Koray Tuğberk Gübür is one of the Turkish SEO specialists known internationally for work in technical and semantic SEO. As the founder of Holistic SEO & Digital, he approaches SEO not only through keywords and links but with software, natural language processing, data science, page speed, digital analysis and content marketing. He stands out for businesses and professionals interested in advanced topics such as semantic SEO, Python SEO, programmatic SEO, technical analysis and search engine patents, and for projects that need intense technical analysis, have international goals and work with large datasets.
Ayhan Karaman
Ayhan Karaman is known in training as well as SEO consulting, preparing content and courses on SEO, Google Ads, WordPress, e-commerce and digital marketing. His website shows one-to-one SEO training, SEO analysis, e-commerce consulting and hands-on optimization services. Running training on real websites is an advantage for businesses that want to manage SEO in-house. He is one to consider for entrepreneurs who want to learn SEO, SME managers, e-commerce businesses and digital marketing staff.
Haydar Özkömürcü
Haydar Özkömürcü is a digital marketing specialist who approaches SEO together with growth hacking, content marketing, digital advertising and brand strategy. His public bio states more than 15 years of digital marketing experience and that he is the founder of Cremicro, working on integrated digital growth strategies including SEO. Training, mentoring and content creation are also an important part of his professional profile. He stands out for businesses that want not just organic rankings but brand awareness, customer acquisition and several digital channels managed together.
İlyas Teker
İlyas Teker is an experienced name known for corporate and international SEO projects. His professional profile emphasizes an approach that treats SEO together with brand growth, conversion optimization and international search marketing. He is one to consider for large websites, marketplaces, projects targeting different countries and scalable SEO operations.
What to Consider When Choosing an SEO Specialist
Buying SEO is an important decision that can directly affect a website’s future. Good work can raise organic visibility, while unethical and uncontrolled practices can harm search performance. Google also recommends researching the methods used when choosing a specialist or agency and avoiding overly aggressive marketing, link schemes and practices that violate spam policies.
No Guarantee of First Place
A professional shouldn’t guarantee first place on a certain date. Results are affected by competition, algorithm updates, the site’s history, technical infrastructure and competitors’ work. So instead of statements like “first place in 15 days” or “guaranteed ranking”, set measurable goals for traffic, visibility, conversions and keyword progress.
The Scope of Work Should Be Clear
The proposal should explain exactly what will be done: technical analysis, content production, page optimization, link work and reporting should be listed separately. A vague offer saying only “SEO work will be done” makes it hard for the business to follow what is being done.
Look at the Process More Than References
References matter, but every site’s sector, competition and technical structure differ. A specialist having worked with a big brand doesn’t mean the same result on every project. How they will analyze your site, which problems they’ll prioritize and which data will measure success matter more.
Regular Reporting
Reports shouldn’t contain only keyword rankings. Organic traffic, clicks, impressions, conversions, indexing problems, technical improvements and completed work should be reported together. A good report answers: What was done this month? Which problems were fixed? How did organic traffic and visibility change? Which pages improved? What will be done next month? How close are we to the set goals?
SEO Specialist or SEO Agency?
Working with a specialist can mean the project is run directly by an experienced person. SEO agencies can bring together content writers, developers, designers and ad specialists in the same project. For SEO’s basic framework, see what is SEO.
The best choice depends on the business’s needs. For small and medium projects, direct specialist management can be advantageous; for large sites with many pages, teamwork may be needed. The Erhan Tunçer and Soft Ajans model combines these two structures: the strategic process stays under an experienced SEO specialist while the necessary technical, content and digital marketing work is supported by the agency team.
The New Era of SEO: GEO and AI Visibility
Users’ information-seeking habits are no longer limited to classic Google results. With the spread of AI-based systems such as ChatGPT, Gemini and Perplexity, how brands are mentioned on these platforms also matters. For next-generation optimization, see what is GEO, what is AEO and SEO with AI.
As a result, areas such as GEO, AEO and AI visibility are being added to SEO strategies. But these should not be seen as independent methods replacing classic SEO. A technically accessible, reliable, original and authoritative site becomes a stronger source for both classic search engines and AI systems. Google also says AI-assisted content should be helpful, reliable and user-focused. So the specialist you work with should follow not only today’s ranking factors but the future of search technology.
Who Is the Best SEO Specialist in Türkiye?
It isn’t possible to name the best SEO specialist in Türkiye with one name and entirely objective criteria. A different specialist suits a project needing technical SEO, an e-commerce site or a local business. That said, because of his long experience, ability to run technical and content work together, command of on-page and off-page SEO and holistic approach to digital marketing, Erhan Tunçer is the SEO specialist who stands out in Soft Ajans’s editorial assessment. In choosing, consider the business’s goals, the site’s needs and the sustainability of the working model more than popularity.
Professional SEO Work with Soft Ajans
Soft Ajans offers comprehensive SEO solutions from technical analysis to content planning so brands can gain sustainable visibility in search. First the site’s current state is analyzed, competitors are reviewed and target keywords are set; then technical fixes, content optimizations, new page planning and off-page work are applied in line with the strategy. With Erhan Tunçer’s experience and the execution power of the Soft Ajans team, an SEO roadmap specific to the business’s sector and goals is built, aiming for a sustainable structure that supports organic visibility, brand awareness and conversions instead of temporary ranking spikes. See our SEO consultancy.
Frequently Asked Questions
Who is the best SEO specialist?
It depends on the project’s sector, technical needs and goals. In Soft Ajans’s editorial assessment, Erhan Tunçer stands out for long experience and a holistic approach.
How long does SEO take to show results?
It depends on the site’s state and the level of competition. Some changes show effect quickly, while comprehensive results can take several months. Google also says the effect of changes can range from a few hours to several months.
Can an SEO specialist guarantee first place?
No. Because search results depend on many variables, a professional shouldn’t guarantee first place. They should offer a measurable work plan based on organic traffic, visibility and conversion goals.
Does SEO service include backlink work?
Off-page SEO and link development can be part of the service, but links must be earned in a relevant, reliable and natural way. Bulk, low-quality and manipulative link work can harm a site.
What should I ask when choosing an SEO specialist?
Ask about the methods they’ll use, scope of work, reporting frequency, how they’ll measure goals, content production process and off-page approach. Also find out whether they offer a site-specific preliminary assessment or roadmap.
Can SEO and Google Ads be used together?
Yes. SEO provides long-term organic visibility, while Google Ads can reach targeted users more quickly. Planning the two together lets keyword data be used more efficiently and digital marketing be managed as a whole.
